Diageo Results Presentation Deck

DELIVERING SUSTAINABLE LONG-TERM GROWTH Our premium-plus price tier has grown 7 percentage points since F19 F19-F23 Net sales CAGR³ F19-F23 volume CAGR³ F23 Organic net sales growth vs F22 by price tier 4% Value 3% 0% 9% Standard 7% 3% DIAGEO 21 | Preliminary Results Fiscal 23 5% Premium 6% 3% 7% 6% Super Total premium+ Diageo 17% 11% 8% 2% Reported net sales by price tier, F19 - F23² Super premium+, 18% Premium, 38% Standard, 32% Value, 12% F19 +7 ppt Super premium+, 27% Premium, 36% Standard, 29% Value, 8% F23 Source: Diageo internal information 1. Growth rates reflected are year-on-year. Super premium+ represents super premium, ultra premium and luxury segments 2. Selected brands have been reclassified across price tiers consistent with Diageo's process of continuously reviewing and monitoring metrics of price segmentation. 3. F19 to F23 4YR CAGR indicative, and the impact from disposals, acquisitions and re-classifications may not be fully captured

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