Adtheorent SPAC Presentation Deck
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Client Case Study - Fortune 500 Global Pharmaceutical Brand
Situation and Solution
Situation: Client sought to increase brand awareness and equip
condition sufferers to talk with their doctor about treatment. The brand
partnered with AdTheorent to drive patients to their site to ultimately
increase new patient starts.
Solution: AdTheorent leveraged a two-pronged approach using
predictive targeting and third-party pharmaceutical audience
segments¹, developing custom ML models that identified condition
sufferers with the highest likelihood of completing various actions on the
brand site.
Key Highlights
• AdTheorent drove 5K incremental patient starts during the
COVID-19 Pandemic
Outperforming 3P
pharma segments
benchmarks by 26X
Drove Approximately 5K
customer conversions
Confidential | Page 19
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4X Outperformance of
Client's CPA Benchmark
100%+ YOY Growth
In Client Wallet Share in 2020
Note: For illustrative purposes only, may not represent a typical case.
(1) Refers to third party audience segments licensed from Symphony Health Solutions Corporation and Crossix Solutions, Inc.
100%
AdTheorent ?
2015
Brand Revenue Spend Over Time
1740%
Revenue CAGR: 80%
92%
2016
12:00 PM
284%
2017
807%
* 95%
2018
802%
ADTHEORENT
2019
2020View entire presentation