Adtheorent SPAC Presentation Deck
Programmatic Ecosystem Helps Advertisers Effectively
Scale Campaigns
Advertisers
Want to place compelling
ads in front of potential
customers:
American Airlines
McDonald's
Confidential | Page 11
Ⓡ
NOVARTIS Walgreens
Demand Side Platform
(DSP)
Automates the planning,
execution and
measurement of ad
campaigns - connecting
publisher ad space to
advertisers seeking media
for their advertisements
ADTHEORENT™
Ad Exchange/ Supply Side
Platform (SSP)
Help publishers monetize
their inventory by making
it available through
exchanges /
marketplaces connected
to DSPs
Publishers
Own or operate digital
media properties such as
websites, applications
and CTV channels -
maximizing yield of
advertising inventory
Consumers
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ADTHEORENTⓇ
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