Overstock Results Presentation Deck
Overstock 2020 Retail Strategy
aspiration & positioning dream homes for all making beautiful & comfortable homes accesible by helping customers
easily & confidently find just what
financial goals
target customers
brand pillars
constitutional principles.
overstock.
sustainable, profitable growth as an indicator that our innovation is meeting target customers' needs
primary segment
savvy shopper
values Overstock for helping them feel smart about finding a great deal
from a compelling selection of stylish & quality home products
product
findability
get inspired anywhere,
but easily find it at Overstock
world-class SEO
enablers
I
smart
value
quality & style for less
engaging email program
OKR-driven focus & collaboration
world-class ML & algorithm innovation
initiatives
■
secondary segment
reluctant refresher
values Overstock for helping them easily
& confidently find just what they want
easy delivery
+ support
fast, free, & predictable delivery,
plus low-hassle returns & support
rewarding Club O Loyalty program
intuitive mobile experience
partner-sponsored marketing
discounting & pricing experience
increase real-time data
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