Hypebeast Results Presentation Deck

r Hypebeast Ltd. 150.HK Growing Social Media Following & Website Traffic HYPEBEAST Monthly Unique Visitors 15.6M 16.4M FY21 Average Monthly Unique Visitors¹ FY22 Social Media Followers 26.1M March 31, 2021 32.4M March 31, 2022 2 Social Media Followers 1. Average Monthly Unique Visitors refer to the number of user who requests webpages across the Hypebeast, Hypebae and Popbee platforms in a month during the years ended March 31. 2. Social media followers refer to the total number of followers on all third-party social media platforms (including Facebook, Instagram, Twitter, etc.). Figures as of March 31. Hypebeast Ltd. 150.HK 14

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