Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
293
Q2'21
EUROPE ²
78
Q2'21
306
Q3'21
80
Q3'21
319
Q4'21
82
Q4'21
+19%
332
Q1'22
+11%
84
Q1'22
347
Q2'22
86
Q2'22
363
Q3'22
88
Q3'22
NORTH AMERICA¹
95
Q2'21
120
96
REST OF WORLD
Q2'21
Q3'21
130
Q3'21
97
Q4'21
140
Q4'21
GLOBAL DAU INCREASED 57 MILLION, OR 19%, YOY
REST OF WORLD INCREASED 45 MILLION, OR 34%, YOY
+4%
98
Q1'22
+34%
150
Q1'22
99
Q2'22
162
Q2'22
100
Q3'22
175
Q3'22
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the
number of days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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