The Power of Purchase Intelligence
Bridg Acquisition: Business Overview
Simple Ingestion
of Merchant
Data
Ⓒ2021 Cardlytics
Insights into
"Unknown"
Customer
Intuitive
Merchant
Platform
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60 day onboarding, ingestion and integration process with line of sight to dramatically reduce ramp up time
Ability to ingest, clean and create useable data for advertiser friendly analytics
Integrations into a variety of advertising platforms and business intelligence tools
Find "unknown" customers who fall outside of client loyalty and CRM programs using point-of-sale data and
proprietary algorithms
Create a unique 'fingerprint' of customers that can be used across key digital media platforms and channels
Enables merchants to create targeted marketing campaigns for these previously unreachable customers
Unified view of known and unknown customers presented on customer data platform
Audience exports into leading advertising platforms
Data analytics and other insights on customer behavior, segment marketing, and measuring business strategy
effectiveness
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