OppFi Investor Presentation Deck
23
Scalable, Diversified, Next Generation Marketing Platform
Highly transferable marketing technology stack will drive new product growth
Diverse Marketing Strategy
4
Substantial shift away from Direct Mail towards
lower cost Non-Direct Mail
76.1%
81.6%
[III
23.9%
18.4%
56.6%
43.4%
2017
2018
■ Direct Mail
2019
84.1%
Non-Direct Mail
1
15.9%
2020
Decreasing Total Cost Per Funded Loan Over Time
credit karma lendingtree
$192
$103
104,493 56,045
1. Represents Search Engine Optimization, Email Marketing. Customer Referrals, Strategic Partnerships and Other
2. Represents marketing cost per funded loan for new and refinance loans
3. Represents marketing cost per funded loan for new loans
2017
$177
...plus 50+ others
$79
281,256
2018
2019
Total Funded Loans
-Average Total Loan mCPF2
New Funded Loans
Average New Loan mCPF 3
Marketing Partners powered by OppFi's proprietary API - "Leads Decision Engine"
EVEN
121,992
$183
lendingtree credit sesame QUINSTREET
$71
518,111
212,593
$211
$62
509 833
149 262
2020
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