Asos Results Presentation Deck

© 2022 asoS 4. Refresh leadership team and culture Focus the organisation on operations, simplify decision making and embed a high performance culture Opportunity Organisation focused on operations and commercial delivery Ensure the best internal and external talent Cultural refresh ■ ■ ■ ■ ■ Immediate focus ■ Ensure development of internal talent Attraction of capabilities we are missing Ensure diversity (including international talent) New structure focused on Operations and speed to market ■ Simplified decision making (fewer layers) Breaking down silos Simplicity and transparency Ownership and entrepreneurial culture ■ Excellence and innovation Outcome Truly customer- focused organisation Speed and flexibility High performance culture 22 asos

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