Aston Martin Lagonda Results Presentation Deck
2021 review
Foundation in place to deliver on our growth ambitions and medium-term plan
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I AM
Aston Martin
Re-defined internal
vision, mission and
behaviours
Efficiency programme
across plants complete
New bonus scheme
implemented, aligning
management &
employee incentives
Employee engagement
programme started
with survey, action
plans under
development
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Portfolio Strategy &
Cycle Planning
Sustainable product
plan defined and
aligned with market
demand/business plan
Expansion of portfolio
starting with DBX and
derivatives
Halo mid-engine
hypercar, Aston Martin
Valkyrie, deliveries
started
Targeting launch of
first BEV in 2025
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Spy
SIGNING
Go-to-Market
F1TM sponsorship
increases brand
desirability - 2.8bn
impressions to date
New configurator
improving customer
journey; trebling
dealer leads
Strengthened regional
team executing on
dealer development
Rebalancing supply to
demand successful
Note: Certain financial data within this presentation has been rounded; see Appendix for more detail on APMs;
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Product
Product focus on
improved margin per
car and technical
product
competitiveness
Teaming with tier 1
suppliers to drive
quality and
performance
Strategic alignment of
Specials in the future
product roadmap
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Product
Development
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121
Experienced external
hires to lead
powertrain and
vehicle development
Developing bespoke
Aston Martin
connected car eco
system
Commodity approach
started, with first five
engineering teams
rolled out
ASTON MARTIN
ASTON MARTIN
Operational
Excellence
Chief Operating
Officer driving
transformation
• 20% manufacturing
cost per unit reduction
achieved through plant
consolidations
Improved logistics
processes
Investment in leading
edge PLM/ERP IT
architecture
Strategic alignment to
operational footprintView entire presentation