Aston Martin Lagonda Results Presentation Deck slide image

Aston Martin Lagonda Results Presentation Deck

2021 review Foundation in place to deliver on our growth ambitions and medium-term plan ● ● I AM Aston Martin Re-defined internal vision, mission and behaviours Efficiency programme across plants complete New bonus scheme implemented, aligning management & employee incentives Employee engagement programme started with survey, action plans under development 14 ● ● Portfolio Strategy & Cycle Planning Sustainable product plan defined and aligned with market demand/business plan Expansion of portfolio starting with DBX and derivatives Halo mid-engine hypercar, Aston Martin Valkyrie, deliveries started Targeting launch of first BEV in 2025 ● ● Spy SIGNING Go-to-Market F1TM sponsorship increases brand desirability - 2.8bn impressions to date New configurator improving customer journey; trebling dealer leads Strengthened regional team executing on dealer development Rebalancing supply to demand successful Note: Certain financial data within this presentation has been rounded; see Appendix for more detail on APMs; ● Product Product focus on improved margin per car and technical product competitiveness Teaming with tier 1 suppliers to drive quality and performance Strategic alignment of Specials in the future product roadmap 2 HY ● ● Product Development ● 148 18 121 Experienced external hires to lead powertrain and vehicle development Developing bespoke Aston Martin connected car eco system Commodity approach started, with first five engineering teams rolled out ASTON MARTIN ASTON MARTIN Operational Excellence Chief Operating Officer driving transformation • 20% manufacturing cost per unit reduction achieved through plant consolidations Improved logistics processes Investment in leading edge PLM/ERP IT architecture Strategic alignment to operational footprint
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