Snap Inc Investor Presentation Deck
Snap Inc.
Monetize Our Audience
We are focused on three key priorities to drive advertiser demand:
1. Improve ranking, optimization, and measurement to drive relevance and deliver ROI
o Self-serve tools, lower-funnel optimizati goals, pixel purchase optimization, advanced delivery solutions
2. Build out our sales and marketing functions to support the needs of our advertising partners around the world
o Dedicated teams to support our Enterprise, Emerging, Scaled Services, and Agency advertising partners
3. Deliver innovative ad experiences through video and augmented reality that drive real business value
o Commercials, Dynamic Ads, Sponsored AR Lenses & Filters
Our three priorities-along with our unique reach and growing, global audience-allow us to drive
performance at scale for businesses around the world
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