Asos Results Presentation Deck
© 2022 asos
1. Renewed commercial model
Accelerated change in buying and merchandising resulting in a more curated
customer offer and more efficient stock management
Opportunity
Improved Fashionability
and flexibility of range
More efficient stock
management
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Immediate focus
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Embed new organisation focused on relevance and
flexibility
Increased stock management discipline
■ Faster routes to clear with more channels to
clear stock and improved profitability and speed
Right-sizing our stock portfolio in H1 resulting in a
non-cash write off of £100m-£130m
New business models to enable flexibility (Partner
Fulfils, Fulfilled by ASOS, Test & React)
New buying processes with reinforced controls
Increase visibility of full-price product on site
Customer engagement focused on relevance and
story telling
Reduce costs and complexity in our logistics
network
Outcome
◆ Gross margin
Working capital
Time to market
◆ Stock turn
Working capital
Logistic costs
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