a16z Podcast Market Overview
Podcasts are most often consumed at home (48%) or in a car (26%);
macro trends around growing number of connected cars and smart
speakers could impact this mix
Source:
Where podcasts are most often consumed
At work
12%
At home
48%
Other
10%
https://www.edisonresearch.com/podcast-consumer-2018/
https://chartable.com/blog/golden-age-of-podcasts
© 2019 - Andreessen Horowitz
In a car/truck
26%
At a gym or
while exercising
4%
The Infinite Dial 2018 Edison Research and Triton Digital
Connected car adoption
Source: SoftClouds
% of global car install base
25%
Millions of units
20%
15%
10%
5%
0%
US Smart Speaker Units
Source: CIRP
80
60
40
20
2012 2013 2014 2015 2016 2017
0
36
12/2017
53
9/2018
Chartable
2018 2019
66
2020
Chartable
12/2018
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