Snap Inc Results Presentation Deck

Business Highlights We added 13 million Daily Active Users in the second quarter and saw increased engagement across key metrics: DAUS were 203 million in Q2 2019, compared to 190 million in Q1 2019 and 188 million in Q2 2018. DAUS were up sequentially and year-over-year in each of North America, Europe, and Rest of World. DAUS were up sequentially and year-over-year on each of iOS and Android platforms. The average number of Snaps created every day grew to more than 3.5 billion in Q2 2019. ● ● We are seeing early results from the improvements of our Android application: On the majority of Android devices used by new users, Snapchatters are now sending 7% more Snaps when compared to the old version, which we believe is an important leading indicator of their long-term retention. We saw more than a 10% increase in the retention rate of people who open Snapchat for the first time. ● We continue to invest in our Discover platform, with a particular focus on building a sustainable premium content ecosystem: Our audience watching content on Discover every day has grown over 35% year-over-year. Total daily time spent by Snapchatters watching Discover increased by over 60% year-over-year. ● Total daily time spent by Snapchatters watching Shows, our 3-5 minute premium episodes that are vertically shot and quickly paced, more than tripled compared to Q2 2018. 90% of Snapchatters who completed the first season of "Endless Summer," a Snap Original produced by Bunim/Murray Productions, went on to watch season two in its first month. 4

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