Adobe Investor Day Presentation Deck
Key challenges to achieving personalization at scale
Siloed customer
data
Behavioral, transactional and
commercial data is not
integrated nor available in
real-time
A Adobe
ovation
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Reputation
CRM
Quality
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DU
Content volume
and velocity
مسکن مدد
Label
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Tear000
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Plan
Campaigns to serve diverse,
multi-channel customer base
create exponential increase in
content requirements
Disjointed customer
experiences
Customer journeys remain
disconnected across online
and offline channels
-KPI
SEM
43
Legacy planning and
execution processes
Traditional creative and campaign
processes lack agility required in
new paradigm of work
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