Grove SPAC Presentation Deck
BRAND HIGHLIGHTS
Grove Co. Is the Leading Digitally Enabled Brand in HPC
CLEAR WINNER IN NEXT-GEN HPC
#1 DTC brand in natural HPC (1)
#1 average repeat rate for cleaning, dish soap, and hand at Target
(incl. conventionals) (²)
#1 average basket share brand for cleaning, dish soap, and hand at
Target (incl. conventionals) (2)
CATEGORY LEADER IN SUSTAINABLE PACKAGING
#1 market share, we believe, in zero-plastic home care
and concentrate systems
-5MM refillable chassis sold to date
-300 SKUs without single use plastic
TIP OF SPEAR ON ESG + IMPACT BUSINESS MODEL
Certified B-Corp since 2014 + Public Benefit Corp
Carbon Neutral Certified; Plastic Neutral
I million trees planted by 2022
Notes:
I.
2.
3.
4.
Based on 2020 revenue estimates for Burt's Bees, Dr. Bronner's, Green Works, Method, Mrs. Meyers, Seventh Generation, and Tom's of Maine, per
Euromonitor International Ltd Beauty & Personal Care 2022ed; Honest Co., per its S-I filing; and, for Blueland, CleanCult, Dropps, Earth Breeze,
PublicGoods and TruEarth, management's analysis of publicly reported revenue data for the most recent years available and Second Measure's
Observed Sales dataset for 2019-2021
Calculated by averaging repeat rates and basket share, respectively, across categories for brands that participate in dish, hand and cleaning,
according to Numerator as of July 2021
Gross Margin defined as gross profit / net revenue
Represents revenue from customers who have the Auto-ship feature enabled
KEY STATS
$385MM
2021E Revenue
54%
2018-2021E Revenue CAGR
>1.5MM
LTM Active DTC Purchasers
-1,900
Retail Doors (100% of Target U.S. Chain)
50%
LTM Q3 2021A Gross Margin (3)
19%
2021E-2024E Revenue CAGR
83%
% of YTD Q3 2021A DTC Revenue from
Auto-Ship Customers (4)
#1
New brand in the Cleaning, Dish,
and Hand Categories at Target
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