Wix Results Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Bookings
After 4 Quarters
0.9x
$64
$56
Q1'22 Cohort
After 8 Quarters
14 Company Overview | Fourth Quarter and Full Year 2022
1.6x
$81
$127
Q1'21 Cohort
After 12 Quarters
$57
2.9x
Note: Data as of December 31, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new
premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest
million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users coming from the
Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
$166
Q1'20 Cohort
After 16 Quarters
$55
3.6x
$196
Q1'19 Cohort
After 20 Quarters
$44
5.0x
$222
Q1'18 Cohort
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