Cosi, Inc Company Presentation

Our Premium Convenience Market Opportunity ● ● Consumers are dining out more frequently - Busier lifestyles - limited time to prepare food Less expensive to eat out vs. dine at home Customers seek both convenience and quality Convenience drives 75% of restaurant meal decisions Consumers are willing to "trade up" - pay more for quality, taste and setting. Sandwich and salad capture 60% of market Panera is only premium sandwich and salad concept with national footprint Clear opportunity for another player to service national demand - Così SIMPLY GOOD TASTE CO 6

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