Olaplex IPO Presentation Deck

Recommendations from Stylists are Leading Factor in Consumer Haircare Purchasing Decision "What sources do you rely on for information about hair products and tips?" Recommendations from my hairstylist Recommendations from my family/friends Articles/reviews online Youtube videos Beauty stores My salon/spa product section OLAPLEX Amazon.com An ad on TV, in a magazine or on radio Posts by social media influencers An online ad Posts by my friends/family on social media Posts by celebrities Home shopping channel Source: Internal company survey. N=1906 7% 5% 17% 15% 15% 14% 22% 21% 21% 19% 26% 36% 61% 11

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