Imperial Brands Investor Day Presentation Deck

Heated tobacco: positive initial consumer feedback ● Pulze device ✓20 Consecutive smokes ✓ All-in-one 'pocket-ability' ✓ Faster heat up time and charging . iD sticks ✓ Ideal nicotine strength intensity High Mint/ Menthol/ Crush-ball flavour intensity ✓ Lower levels of heated tobacco odour Promising product ""The device is better, much easier to carry one piece and not having to wait for the battery to recharge." ""The smell was more discrete which is important.. so at a better price of course I would change!"" "I loved the long battery duration and the consecutive smokes because it made me feel safe that I can use it whenever I have the urge to smoke" The mint was much more intense and I loved it! 61 Capital Markets Day | 27 January 2021 Specific target segment Purchase Intent 25-30% of existing heated tobacco consumers in European test markets are "likely to purchase Pulze and ID" iD iDD iDD iD EXCLUSIVELY DESIGNED FOR PULZE EXCLUSIVELY DESIGNED FOR PULZE IMPERIAL BRANDS EXCLUSIVELY DESIGNED FOR PULZE RICH BRONZE TRIPLE FLOW FILTER Government HW .... PULZE Source: Imperial Internal Estimate, Imperial in-home consumer testing in European test markets

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