Taboola Investor Presentation Deck

HISTORICAL ADJ. GROSS PROFIT MARGIN RECONCILIATION ($ in millions) Revenues Traffic Acquisition Cost (TAC) ex-TAC Gross Profit Other Cost of Revenues Gross Profit Gross Profit Margin Adj. Gross Profit Margin $ 2020A Taboola Note: Adj. Gross Profit Margin is calculated by dividing Gross profit by ex-TAC Gross Profit. 1,189 807 382 63 319 27% 84% ✔A 2021A 1,378 859 519 78 441 32% 85% 2022A $ 1,401 10 832 570 105 464 33% 81% 57

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