Hydrafacial SPAC Presentation Deck
POWERFUL FLYWHEEL DRIVES COMPETITIVE
POSITIONING
E
GROWING
DELIVERY SYSTEMS
D
FAVORABLE
SPA/CLINIC
ECONOMICS
A
DIFFERENTIATED
OFFERING
hydrafacial
COMPANY.
C
PASSIONATE
ESTHETICIANS
Source: Third party research 2019, reflecting Pre-COVID conditions. NPS as of 2019.
B
ENGAGED
CONSUMERS
A Differentiated offering to build brand
B Strong base of engaged consumers to fuel growth
50-60% Millennials (vs. ~40% of facial users),
a highly-engaged demo
15% of users get 4+ HydraFacial treatments in a given year
Industry-leading 40 NPS (vs. 5-15 NPS for other skincare
brands)
Technologically advanced offering with high consumer and
provider engagement
Customization/Personalization to skin concern
C Passionate esthetician community to recommend
HydraFacial
D
E
Avid social discussion; 5x more esthetician posts
than competitors
estheticians actively recommending (80 NPS; 45% of users
learned about HydraFacial from their provider)
estheticians make ~20% more than from a traditional facial
Favorable spa/clinic economics to increase
HydraFacial share
Payback of delivery system in ~5 months
Growing installed base to fund new investments
As HydraFacial grows, investing in training to build
esthetician loyalty
Investing in targeted S&M investments to create deeply
loved brand and R&D efforts to improve offering/create
innovative products
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