TradeStation SPAC Presentation Deck
Demonstrated Ability to Acquire Valuable Customers
($ in millions)
Marketing Spend
7.2x projected
7-year return
$80
$15
$10
$17
$23
$11
$16
FYE 3/31/18 Cohort
8-month
payback(¹)
2018
7-month
payback(¹)
7.2x projected
6-year return
$80
$19
$17
$25
$11
$19
FYE 3/31/19 Cohort
7-month
payback(¹)
FYE 3/31, Actual Cohort Revenue
2019
2020
7.8x projected
5-year return
$87
$37
$31
$19
$11
FYE 3/31/20 Cohort
2021
5-month
payback(¹)
9.3x projected
4-year return
$163
$124
$38
$17
FYE 3/31/21 Cohort
Projected Cohort Revenue
FYE 3/31/22-3/31/24
20
Note: Cohort represents new accounts acquired in a particular year. "Revenue" is defined as trading-related revenue plus net interest income generated by active accounts of cohort for relevant period. This page contains forward-looking statements that reflect TradeStation's assumptions, plans,
estimates and beliefs and involve numerous risks and uncertainties. Please see pages 1 - 3 for information regarding non-GAAP financial measures and forward-looking statements and the Appendix for various relevant assumptions. Actual results may differ materially from those contained in any
forward-looking statements.
(1) The payback period equals the number of months required to generate sufficient revenue to equal or exceed the marketing expenditures in respect of such account cohort.
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