Wix Results Presentation Deck

Registered Users and Premium Subscriptions Our user cohorts continued to exhibit their consistent performance in the second quarter and demonstrated the behaviors that we highlighted in our Analyst Day: ● We continue to generate more collections from existing cohorts before adding the new cohort, which illustrates the zero churn in our model With the addition of our newest user cohort, we now expect future collections of all existing cohorts to be $4.6 billion over the next 8 years, based on current cohort behavior In the second quarter, we added 5.8 million registered users, bringing total registered users to over 131 million, a 20% increase over last year. As was the case last quarter, new registered user additions in select English- speaking markets increased year-over-year as we continue to invest marketing dollars to achieve our targeted TROI. Beginning in the second quarter, registered users includes an immaterial number of users that registered through early stage products including Wix Logo Maker, Wix Answers, and others. We added over 205K net premium subscriptions in the second quarter as conversion and retention improved again. Total premium subscriptions at the end of the second quarter were 3.7 million, or 28% higher than second quarter 2017. Conversion and retention improvements continued to be driven by enhancements to our product platform and improved billing execution. Collections generated by subscriptions from the second quarter user cohort remain on track to achieve our targeted TROI of 7-9 months. Wix.com - 10- Total Registered Users (in millions) 103.2 108.7 113.9 2.7 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Total Premium Subscriptions (in millions) 2.9 125.2 119.3 3.1 131.0 3.2 3.5 3.7 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18

View entire presentation