Visa: Enhancing Merchant Value

Clients View the Visa Brand as a Differentiator E Source: FY17 Visa Client Sample: 1,070 Fls and 324 merchants. % Reporting Visa Brand Stronger Than Competition Financial Institutions Merchants 79% 76% Engagement Study. Q: How would you rate Visa compared to alternative network partners in [Strength of brand to cardholders]? 1 Much worse - 5 Much better. Note: figures above are sum of "4-Somewhat better" and "5-much better." VISA

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