The Urgent Need for Change and The Superior Path Forward
TRANSITION PLAN: STRATEGIC REVENUE
OPPORTUNITIES
$ in millions
Metals Partnership Revenue
Review Customer Spend by Product, Region, Customer
Compare Customer Lists For Cross-Selling Ops
Share Tubing RFQ's
Integrated Business Model - Key Account Plans
Prospecting Opportunities Identified
Develop Enhanced Marketing Programs By Product
Identify Expanded Stocking Locations
UPG OPCO's Purchase and Stock Pipe and Tube
Mechanical Tubing Furniture Opportunities
Stainless Tubing Sales Expansion into UPG Foodservice Customer Base
Offer Expanded Fabrication Services via Palm er
Chemicals Capacity Utilization
PRIVET
FUND
Review Transaction Data From Top 10 Customers
Analyze Contract Terms
Study Marketing Effectiveness
Sales Force Analysis (Product vs. Region)
Exam ine Revenue Mix (Toll vs. Product)
Assess Current Partnerships
Scrutinize Incentive Structure of Sales Resources.
Re-Evaluate Pricing Strategy Through Costing Analysis
Shift Sales Resources To Market-Based Approach
Focus Organization on Pursuing Toll Manufacturing
Define, Narrow and Pursue Specialized Focus For Each of Manufacturers and CRI
UPG
STRONGER TOGETHER
EBITDA
Opportunity
$2.6
$0.7
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02. 03. 04. 05.
Our Plan To
Strengthen Synalloy
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