Q3 2022 Investor Presentation

cr CS cr OCS CI OC C APPENDIX NON-GAAP RECONCILIATION (CONT'D) Non-GAAP Cost of Sales, Gross Profit, and Gross Margin Reconciliation: Three Months Ended September 30, 2022 Nine Months Ended September 30, 2022 2021 2021 GAAP revenues GAAP cost of sales Distribution centers (1) HEYDUDE inventory fair value step-up (2) Inventory reserve in Russia (3) Total adjustments Non-GAAP cost of sales GAAP gross profit GAAP gross margin Non-GAAP gross profit Non-GAAP gross margin SA GA 985,094 $ 443,792 (2,316) 12 1,025 (1,279) 442,513 $ 541,302 54.9 % 542,581 55.1 % (in thousands) 625,919 $ 226,123 (2,031) (2,031) 224,092 399,796 63.9 % 401,827 64.2% $ 2,609,823 $ 1,245,864 (4,896) (62,238) (200) (67,334) 1,178,530 $ 1,363,959 $ 52.3% 1,431,293 54.8% 1,726,790 678,594 (4,131) (4,131) 674,463 1,048, 196 60.7 % 1,052,327 60.9 % (1) Represents expenses, including expansion costs and duplicate rent costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (2) Primarily represents a step-up of HEYDUDE inventory costs to fair value upon the close of the acquisition on February 17, 2022. (3) Represents the net impact of an inventory reserve expense in our EMEALA segment associated with the continued shutdown of our direct operations in Russia. 26

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