Asos Results Presentation Deck
●
●
Day 1
We have delivered each milestone of our Topshop, Topman, Miss Selfridge and HIIT integration on
schedule
TOPSHOP
IS NOW A
PART OF ASOS!
Head to ASOS now to shop the brand...
and stay tuned for the full collection
GO TO ASOS
Cross-functional 'deal
team' working group
to reach an
agreement with
administrators
Initial planning of
integration approach
02. Grow our unique ASOS brands
Key integration
principals agreed
●
Day 2
●
TOPSHOP
SAME ICONS, A
• 3 days post
completion
ΤΟΡΜΑΝ
SAME ICONS,
NEW HOME
ASOS web
pages
app content live and
redirections active
and
Marketing launch
across multiple social
media channels
Critical data transfers
completed
fudge
●
●
Day 21
TOPSHOP
TOPSHOP
GET 25% OFF TOPSHOP
MISS SELFRIDGE & HIIT!
With code: NEW2THEFAM
SHOP NOW
3 weeks post
completion
Full customer re-
launch supported by
HI
Stock extraction,
transfer and
TO
multi-channel
marketing and
website auto re-direct
processing completed
to plan, enabling
customer relaunch
то P S H OP
ΤΟΡΜΑΝ
Miss Selfridge HIIT
Day 100
COLLUSION*
Miss Selfridge TOPSHOP
asos
BAGE TOPMAN
MINTAGE
HIIT
OU
Now integrated into
BAU, internal working
groups to draw up
longer term plan for
brands to enable them
to reach full global
potential
19 asosView entire presentation