HHR Investor Presentation Deck
Clear Roadmap for Monetization Strategy Execution
Listing price
growth in Key
Accounts
segment
Accelerated
monetization of
CVDB
subscriptions
Untapped
opportunity for
variable
pricing
Effective and list prices for basic job posting¹,2
US$¹
hh
3
Key Accounts
Effective price
Effective price per contact¹,²
US$1
0,5
Key Accounts
Effective price
Source: HHR internal data, Players' websites
SMA
List price
Driver/
Cleaning staff
hh
0%
0,6
List price
List prices for job posting by professional area¹
US$¹
14
3
HH list price kariyer.net ³
SMA
M
CFO/ Data scientist
113
3,8
Totaljobs 3
Driver/
Cleaning staff
1) Assuming EURO FX rate of 1.122USD, TRY-0.12USD, AUD - 0.77USD, GBP-1.41USD, RUB - 0.014 USD
2) Effective price for job postings, candidate contacts in FY 2020. List prices as of May 2021
3) Linkedin.ru, Stepstone.fr, talent.seek.com.au, kariyer.net, totaljobs.com
233
seek³
+422%
e 3
StepStone ▸
1,017
3
StepStone ▸
4,0
Linked in
3
CFO/ Data scientist
Select initiatives
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Material price inflation across all listing types
Flattening the discount curve (extra monetization
in large volume packages)
Elimination of deep discounts in regional bundles
Selective usage of Pay-for-Performance models
Cancellation of unlimited access product, full
transition to "pay per contact" model
Continuous reduction in access allowances over
time
Contact price differentiation
Price differentiation by professional areas
Regional price differentiation
Dynamic price change (to reflect supply-demand
balance)
Auction bidding models
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