HHR Investor Presentation Deck slide image

HHR Investor Presentation Deck

Clear Roadmap for Monetization Strategy Execution Listing price growth in Key Accounts segment Accelerated monetization of CVDB subscriptions Untapped opportunity for variable pricing Effective and list prices for basic job posting¹,2 US$¹ hh 3 Key Accounts Effective price Effective price per contact¹,² US$1 0,5 Key Accounts Effective price Source: HHR internal data, Players' websites SMA List price Driver/ Cleaning staff hh 0% 0,6 List price List prices for job posting by professional area¹ US$¹ 14 3 HH list price kariyer.net ³ SMA M CFO/ Data scientist 113 3,8 Totaljobs 3 Driver/ Cleaning staff 1) Assuming EURO FX rate of 1.122USD, TRY-0.12USD, AUD - 0.77USD, GBP-1.41USD, RUB - 0.014 USD 2) Effective price for job postings, candidate contacts in FY 2020. List prices as of May 2021 3) Linkedin.ru, Stepstone.fr, talent.seek.com.au, kariyer.net, totaljobs.com 233 seek³ +422% e 3 StepStone ▸ 1,017 3 StepStone ▸ 4,0 Linked in 3 CFO/ Data scientist Select initiatives ● ● ● ● ● ● ● ● Material price inflation across all listing types Flattening the discount curve (extra monetization in large volume packages) Elimination of deep discounts in regional bundles Selective usage of Pay-for-Performance models Cancellation of unlimited access product, full transition to "pay per contact" model Continuous reduction in access allowances over time Contact price differentiation Price differentiation by professional areas Regional price differentiation Dynamic price change (to reflect supply-demand balance) Auction bidding models 14
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