Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
... After 1 Quarter
0.5x
$57
$28
Q1'20 Cohort
Marketing Cost ($ million)
After 5 Quarters
1.4x
$55
$75
Q1'19 Cohort
After 9 Quarters
2.5x
$44
$110
Q1'18 Cohort
Cohort Net Collections ($ million)
After 13 Quarters
4.0x
$32
$126
Q1'17 Cohort
After 17 Quarters
5.0x
$25
$124
Q1'16 Cohort
Note: Data as of March 31, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing Cost includes marketing expenses associated with
the acquisition of users. Cohort Net Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt and Wix Answers
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