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Asos Results Presentation Deck

EU performance Momentum rebuilt reflecting improved proposition and stock availability Strong customer momentum as active base grew by 1.4million Retail Sales Visits Orders Conversion ABV Active Customers* Leveraging investment in automation to enhance delivery proposition H1 20 KPIs +21% +26% +21% -10bps +1% 8.7m (+18%) H2 20 KPIs +22% +14% +8% -20bps (3%) 9.2m (+18%) * 12 month measures - Active customers defined as having shopped in the last 12 months as at 31 August. FY 20 KPIs +22% +20% H2 performance supported by closure of retail outlets +14% -20bps (1%) 9.2m (+18%) 11 asos

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