Jupiter Investor Pitch Deck
STRATEGY
"From strategy and innovation, through to execution"
Use of Social Media
Virality and Mass
Market Reach
Unique and
Disruptive Business
Model
Invest in Productions
Investing ahead of the
curve
Wargaming & Fierce
Competitor Design
Defined Capability
Roadmap
Talent & Culture
INNOVATION
Invest in Technology
to drive awareness to
fans
Experience Radar
Use of emerging
SaaS platforms to
assist with
marketing,
campaigns and
quick time-to-
market
&
IMMERSION
Creating
mainstream
accessible music
Collaborate with
and invest in
leading vocalists
and toplines
Mass promotion of
all productions to
build hype
Produce popular,
mainstream
commercial, radio
friendly music
Create to fit
(produce to
conform)
Ethnography &
Behavioral
Economics
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*****
TECHNOLOGY
Objectively
viewing the
connected fan base
world
E-Commerce
Content Management
Social, Mobile & Local
Platforms
Marketing Platforms
(Advertising, Campaign,
A/B, DMPs, etc.)
Sales & Service
Enablement
ANALYTICS
Identifying insights
that matter
Social Impact
Marketing Attribution
Mobile Outcomes
Predictive Analytics
Multi-Channel
Behavior
Segmentation
Strictly Confidential, Jupiter 2017
Media Effectiveness
ACTIVATION
& OPTIMIZATION
Driving
business scale
Gain scale through
multiple parrallel artists
being incubated
Select specific and fit-for-
purpose mainstream and
commercial artists in key
territories to build growth
fast
Lead Acquisition and
Nurturing
Search and Display (SEO,
PPC, Display)
Outcome Optimization
(Media Buying, Social
Engagement, Mobile, etc.)View entire presentation