Azek IPO Presentation Deck slide image

Azek IPO Presentation Deck

Leverage Investments in Sales & Marketing DOWNSTREAM SALES FORCE & MARKETING 000 TYYN 000000 MYYYY WWW 000000 MMMMM Added ~90 direct sellers since 2016 Expanded specialist sales teams and added new inside sales team to focus on new geographies, channels and consumers Expanded marketing and digital resources, rapidly expanded content and deployed a new digital platform MARKETING INVESTMENTS ACROSS THE CHANNELS Distributor / Dealer ✓ Upgraded displays and marketing materials Joint downstream marketing programs Showroom integration to digital platform LITERALLY Contractor ✓ Specialized training (AZEK University) Digital lead generation AZEK Pro Rewards program THE AZEK COMPANY Retail Interactive in store displays and improved marketing resources Expanded support at Special Order Desk ✓ Integrated digital assets and support INVESTMENTS IN THE CONSUMER Consumer research on pain points leading to a new integrated approach to brand and marketing We believe our investments have positioned us well during the recent volatility Upgraded website and digital journey Implemented a new platform & campaign ("Go Against the Grain") that is building the brand Aggressive approach to social media, digital marketing and sampling 27
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