Azek IPO Presentation Deck
Leverage Investments in Sales & Marketing
DOWNSTREAM SALES FORCE & MARKETING
000
TYYN
000000
MYYYY
WWW
000000
MMMMM
Added ~90 direct sellers since 2016
Expanded specialist sales teams and added
new inside sales team to focus on new
geographies, channels and consumers
Expanded marketing and digital resources,
rapidly expanded content and deployed a
new digital platform
MARKETING INVESTMENTS ACROSS THE CHANNELS
Distributor / Dealer
✓ Upgraded displays
and marketing
materials
Joint downstream
marketing programs
Showroom
integration to digital
platform
LITERALLY
Contractor
✓ Specialized training
(AZEK University)
Digital lead
generation
AZEK Pro Rewards
program
THE AZEK
COMPANY
Retail
Interactive in store
displays and improved
marketing resources
Expanded support at
Special Order Desk
✓ Integrated digital
assets and support
INVESTMENTS IN THE CONSUMER
Consumer research on pain points leading to a new
integrated approach to brand and marketing
We believe our investments have positioned us well during the recent volatility
Upgraded website and digital journey
Implemented a new platform & campaign ("Go Against
the Grain") that is building the brand
Aggressive approach to social media, digital marketing
and sampling
27View entire presentation