BAT Results Presentation Deck

Modern Disposable Segment Accelerating Total Vapour Category Growth HT'19 H2'19 Total Vapour Rechargeable Closed System H1'20 +30% Modern Disposables +158% +4% HI'22 H2'22 ● ● Vuse Go Positioned with premium pricing Very limited cannibalisation VUSE GO Already #2 value share in the UK, FRA, GER, SA Take-Back scheme for devices Youth Access ^ b5asn © 69 esh 65 ash ƏSA Prevention controls ƏSA BAT A BETTER TOMORROW 69 ash H2'20 H121 H2'21 Vapour Industry Value* Vuse Go Available in 24 Markets with Accelerated Geo-Expansion Planned for 2023 * Retail industry trend across Top 5 markets: US, Canada, UK, France, Germany. Top 5 represent 88% of Vapour industry revenue (rechargeables and disposables). Poly-Usage defined in Appendix A10. vuse GO 09 vuse GO 23

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