Kin SPAC Presentation Deck
kin.com | 83
kin.
DTC, Own Carrier
93%
DTC on
KIN
7%
DTC Other
DTC, 3rd Party Carrier
Hippo
~20%¹
DTC
~60%²
Agent/Partner
~20%³
Fronting
External Agents
Fronting Premium
Truly DTC, Kin's business
model is significantly higher
margin than its peers
Kin harnesses the strength of its full stack, 100% direct
business model to profitability acquire and retain customers,
benefitting from 100% of policy economics
90+% of Kin's 2021 business is directly originated and
placed in our reciprocal, whereas only ~20% of Hippo's total
premium is direct & on Spinnaker.
None of Kin's business is originated by external agents, while
approximately 60% of Hippo's business is originated by
external agents or low margin channel partners
Nearly 20% of Hippo's 'Total Generated Premium' is low
(typically ~5%) B2B fronting business carried over
from the Spinnaker acquisition
ma
Source: Company filings.
(1) Hippo Shareholder Letter cites "For the homeowners portion of our business, independent agents and other insurance companies represented 58% of our new generated premium, 25% of new generated premium came from our
direct to consumer channel, and 17% came through partners." Calculated by subtracting YTD fronting premium from Spinnaker's statutory filings ($54m) from Hippo's Total Generated Premium" in their 1H 2020 public disclosures
($282m), and applying the 25% mentioned in their shareholder letter to the remainder.
(2) Calculated by subtracting YTD fronting premium from Spinnaker's statutory filings ($54m) from Hippo's 'Total Generated Premium" in their 1H 2020 public disclosures ($282m), and applying the 58% agents and 17% partners
(3) Calculated from Spinnaker's statutory filings in 1H 2021, which shows $54m non-Hippo written premium
mentioned in their shareholder letter to the remainder.
kin.
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