Acast Results Presentation Deck

Net Sales Build-up Inventory % of Inventory Sold Mechanics of Acast's Net Sales Build-up Pricing 1 2 3 4 Number of Listens Ad Slots (#) Sell Through Rate (%) Cost Per Mille Impressions (Thousands) (CPM) Net Sales from Ads Net Sales from Non-ads Total Net Sales X X X + 1 2 3 4 Listens equal the number of times all shows have been listened to Ad slots refers to the number of available ad breaks in each show I ! Inventory: Multiplying the Number of Listens and the I available Ad Slots gives the total capacity for ad placement Sell Through Rate represents % of total ad inventory that has been sold Delivered Impressions: Number of delivered ads, which is a product of Inventory and Sell Through Rate The price for one thousand impressions, or CPM, is often expressed in USD Inventory x STR x Price results in the Net Sales from Ads Both regular Ads and Host-read Sponsorships have a similar net sales build-up structure

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