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HERO PRODUCTS IN DIVERSE CATEGORIES WITH CONSISTENT GROWTH A SOLID BASE FOR FUTURE GROWTH. THE CALLING CARDS OF THE BRAND IN NEW MARKETS. Launch date: % of 2021 revenue: 2021 % growth 2,835 E KEUP HYDRO 2019 22.8% LADERS Hydro Grip Primer $36 68.7% CHOICE allure AWARD WNER Reviews ST OF BEAUT allure 2021 WAND WINNER MAKEU Milk IVIIK 1,182 MAKEUP Sunshine Family¹ $28 - $42 2021 12.2% KEUP 669.6% Star People Reviews² Note: Number of 5-star reviews as per Sephora website on April 18, 2022 at 3pm ET ¹ Includes Sunshine Skin Tint, Sunshine Under Eye Brightening Concealer and Sunshine Oil; 2 Includes 326 5-star reviews for Sunshine Skin Tint, 335 5-star reviews for Sunshine Under Eye Brightening Concealer, and 521 5-star reviews for Sunshine Oil MAKEUP KUSH Mascara $26 4,451 2018 11.9% 70.2% 2020 ESSENCE BEST IN BLACK BEAUTY Reviews 583 Mill MAKEUP Lip + Cheek $21 2016 10.5% 112.5% Reviews 609 Milk MAKEUP 2016 Matte Bronzer $21 5.6% BYRDIE 151.4% 2022 AWARDS ECO BEAUT Reviews 67

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