OppFi SPAC Presentation Deck
19
Scalable, Diversified, Next Generation Marketing Platform
Highly transferable marketing technology stack will drive new product growth
Diverse Marketing Strategy
. Substantial shift away from Direct Mail towards
lower cost Non-Direct Mail
76.1%
81.6%
III
23.9%
56.6%
43.4%
2017
2018
18.4%
■ Direct Mail
2019
Non-Direct Mail¹
84.1%
15.9%
2020
Decreasing Cost Per Funded Loan Over Time
T
1. Represents Search Engine Optimization, Email Marketing, Customer Referrals, Strategic Partnerships and Other
2. Represents marketing cost per funded loan for new and refinance loans
$103
104,493
2017
$79
281,256
2018
Total Funded Loans
$71
2019
-Average mCPF²
Marketing Partners powered by OppFi's proprietary API - "Leads Decision Engine"
518,111
credit karma lendingtree credit sesame QUINSTREET EVEN
...plus 50+ others
$60
509,833
2020
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