Olaplex Investor Presentation Deck

AMPLIFYING CHANNEL COVERAGE PRO Increasing the size of our OLAPLEX field support team, leading to greater frequency of contact Evolving virtual education classes, content and communication Expanding Key Opinion Leader partnerships to further penetrate premium and prestige salons SPECIALTY Increasing digital education programs Enhancing visual merchandising Rolling out third-party field sales team of educators trained by OLAPLEX to 400 Sephora and Ulta stores nationwide 17 DTC Refreshing digital assets across channels to ensure consistency with new core brand messaging Optimizing media spend to target new audiences and improve conversion Evolving digital experiences and innovation tools on OLAPLEX.COM OLAPLEX

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