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Vimeo Investor Presentation Deck

1 Grow Brand Awareness Distinctive brand, low current penetration and attractive unit economics ✔ Lots of room to grow TAM penetration <3% U.S. unaided brand awareness <8% ● Runway to scale profitably ● Lifetime Gross Margin to Customer Acquisition Cost = 3x ● Subscribers getting more valuable while gross margin steadily improves Big opportunity outside U.S. Over 50% of subscribers are outside U.S., but only a fraction of spend is translated or localized ● V 16

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