System1 Investor Presentation Deck

15 Advertising Growth Drivers Continuous advertising & monetization optimizations that drive margin improvement Expand customer acquisition efforts into under indexed and new acquisition channels Grow & expand international business, currently less than 20% of platform advertising revenue Current Current Ad Rev. by Acquisition Channel Search Network Partners Display Native Organic Social Connected TV Other (Amazon, apps) International Rev. as % of Total International Longer-term Goal US Longer-term Goal SYSTEM

View entire presentation