Prada Results Presentation Deck

WWW G N Brand heat and leadership: Prada & Miu Miu FY 2021 PRADA du Prada.com website traffic ¹ +59% visits YOY Share of Search +55% effectiveness² 2021 vs 2020 Among the LYST hottest brands 3 Top Q4 2021 Lyst Index WWW 12 3 du N LYST 1 Source Adobe Analytics 2 Source Adobe Analytics - Growth of search traffic to website, including natural and paid search (not limited to Google) PRADA Group טוח טוח miumiu.com +13% website traffic ¹ visits YOY Share of Search effectiveness² Entering the ranking +35% 2021 vs 2020 20 Q4 2021 Lyst Index March 14th 2022

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