Olaplex IPO Presentation Deck

The OLAPLEX Business Model is Disruptive and Offers Structurally Advantaged Margins OLAPLEX Competitive Advantages Products that really work Powerful innovation platform One of a kind engaged community Channel harmony Focused and disciplined organization 1) ]) ]] ]> > OLAPLEX Why Structurally Advantaged? At the heart of it all - a unique strength Consumers captive to regimen and results Strong portfolio of patents in US and abroad Proven track record Robust, disruptive, multi-horizon multi-year pipeline Launch model builds fanatical excitement Leading community engagement Led by the Stylist - the most important voice Cultivated over 7 years and not easily repeatable Value creating for all partners Symbiotic effect across channels Products that consumers demand Obsessed with the consumer and community Focus and prioritization in our DNA A company built for the future We believe our competitive advantages will sustain our top tier margins in the long-term 22

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