Asos Results Presentation Deck

HY22 RESULTS - KEY FINANCIALS BY SEGMENT Key financials by segment Good sales growth, despite cycling a period of lockdown restrictions particularly in P2 UK Total sales CC¹ Visits Shipped orders Conversion CC ABV² Active customers³ US UK +8% +8% +13% Strong US growth supported by increasing customer engagement and wholesale expansion +20bps (4%) 8.8m (+13%) US EU +11% (7%) 0% +20bps 2% 3.5m (+6%) EU particularly impacted by supply chain constraints and COVID-19 related restrictions EU ¹Segmental sales based on total sales, which includes retail sales and income from other services, and growth rates calculated on a constant currency basis 2 ABV metric changed from total order value before returns and discounts, including VAT / total orders in the period to net retail sales/number of orders in the period 3 Active customers defined as having shopped in the last 12 months as at 28 February All sources: ASOS internal operational records +1% 0% +5% +10bps (3%) 10.5m (+6%) ROW RoW continues to be disproportionately impacted by extended delivery times, particularly Australia and Israel ROW (10%) (6%) (8%) -10bps (2%) 3.9m (0%) 12 asos

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