Crocs Investor Presentation Deck
Upcoming Segment Reporting Changes
We are changing our reportable operating segments from four to two:
Old reportable segments were comprised of three regions for Crocs and HEYDUDE
• New reportable segments to be Crocs Brand and HEYDUDE Brand
• As filed in today's 8-K we have included:
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Three years of recast annual results (2020-2022)
• 2023 recast quarterly data (Q1-Q3)
• We plan to have a non-GAAP reconciliation for our legacy Crocs segments (three regions) for
comparability purposes in tandem with our Q4 earnings report
• In the interest of transparency of our core business drivers, we will provide visibility on the
following trends by brand going forward:
North America vs. International
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CROCS inc
Wholesale vs. DTC
Pricing & Units
Country-specific and product-specific call outs as appropriate
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