DraftKings SPAC Presentation Deck

Case Study: Personalized Push Notification Sends Right Message to Right User at Right Time DK GATHERS USER DATA DI ODDD DK PARSES DATA TO DRIVE USER- LEVEL AUDIENCE SELECTION dk-abenton • Plays Classic PGA contests Likes $50K+ top prizes • Entry Fee range: $5 - $20 8 OC dk-Bad NBougee • Plays NFL Limited entry contests Likes $75K+ top prizes • Entry Fee range: $1 - $3 dk-vmynders • Plays NBA contests • Likes Winner takes all payouts • Entry Fee range: High Stakes 8 JO DK DATA SCIENCE DRIVES PERSONALIZED OFFER TO USER DRAFTKINGS dk-abenton, don't miss this contest! PGA TOUR $200K Best Ball [$50K to 1st] $50,000 Top Prize Wednesday, 10/16 @ 7:00 PM ET $8 entry - Now's your shot. DRAFTKINGS dk-BadNBougee, don't miss this contest! NFL $1.111M Play-Action [20 Entry Max] $100,000 Top Prize Sunday, 10/20 @ 1:00 PM ET $3 entry- Play now! now DRA dk-vmynders, don't miss this contest! NBA $1,060 Winner Take All [$4K to 1st] $4,000 Top Prize Monday, 3/4 @ 7:30 PM ET $1,060 entry-Play now! now 1m ago Note: Illustrative DraftKings push notifications powered by Braze. Does not reflect actual communication with DK users. | 25

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