BuzzFeed SPAC Presentation Deck

BuzzFeed ● ● ● ● ● Highly Attractive Acquisition of Complex Transaction Rationale Expands further into new audiences and verticals Deepens engagement with existing demographic Cements opportunity as defining youth media platform Immediate synergies and monetization opportunities Synergistic Opportunities Current pro forma financial model does not account for synergies Immediate opportunities to promote brands and create cross-platform growth Proven track record of creating second windowing opportunities for digital first IP COM PLEX # 1 reach amongst males ages 18-24 Other Key Initiatives HOT ONES Premiere food culture brand 2.5x Brands and IP(¹) COM COLLECTIVE Research offering proprietary data LUSS for sole collector 170K Content Pieces(3) #1 sneaker community 150M Monthly Video Views (2) Key Statistics (1) COMPLEXCON #1 brand youth convention COMPLEX CLIMATE Youth consultancy offering PIGEONS & PLANES Leading music & artist discovery platform ON SHOP Ecommerce destination 3.2B Total Impressions (4) 322M Monthly Minutes (4) Highly diverse reader demographic compared to total digital population (5) Source: Complex Management and publicly available information. (1) Complex materials and reports. (2) Represents 2020 monthly average, excluding views attributable to advertising consulting services. (3) Represents 2020 O&O original output and STRICTLY PRIVATE AND CONFIDENTIAL published content, both posts and videos. (4) Comscore, October 2020; total impressions represents 2020 O&O site and YouTube display and video impressions, includes both direct and indirect. (5) Refers to Black/African-American males age 18-34. Comscore, October 2020. 13

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