Wix Results Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Bookings
... After 3 Quarter
0.7x
$64 $47
Q1'22 Cohort
... After 7 Quarters
1.4x
013 Company Overview | Third Quarter 2022
$81
$117
Q1'21 Cohort
After 11 Quarter
2.8x
$57
$157
Q1'20 Cohort
Note: Data as of September 30, 2022; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars
from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are
rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include
bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
... After 15 Quarter
3.4x
$55
$187
Q1'19 Cohort
Marketing Cost ($ millions)
... After 19 Quarter
4.8x
$44
$213
Q1'18 Cohort
Cohort Bookings ($ millions)
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