Wix Results Presentation Deck

Online Commerce Cohorts are Driving Compounding Growth Our overall user cohorts exhibit consistent, positive revenue retention The growth of online commerce on Wix has added compounding growth to our user cohorts, as can be seen on the chart on the following page: 1 2 Online commerce cohorts grow over time, at higher rates than non-online commerce cohorts -- as retention is greater, business product adoption is higher and Wix Payments is used more frequently These online commerce cohorts are becoming a greater percentage of total cohort revenue, indicating this compounding growth will become a greater portion of our overall business WIX 11

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