HSBC Investor Day Presentation Deck
Mobile active¹
% of customers using mobile in last
30 days
+4ppts
48%
1.
2.
2020
Digital: Strong adoption, driven through mobile with a robust platform established
Sales penetration³
% of sales undertaken digitally
+5ppts
r
73%
52%
2020
2021
78%
2021
Mobile NPS²
Personal
loans
Credit
cards
53
Current
accounts
2020
+5pts
Product penetration comparison4
2021
58
December 2021 vs. December 2020. HSBC 30 day mobile users as a % of overall HSBC active customer base
Full year mobile NPS 2021 vs. full year mobile NPS 2020
2021
72%
2020
98%
96%
83%
98%
90%
Intro
Including:
CMB
Closed servicing and acquisition gaps
2.0
3.
4.
Balance transfers
View PIN
Activate card
Create standing order, manage bills
International payments
ما
WPB
COO
Instalment lending
Mobile DIP
New propositions and capabilities delivered to support growth
Digital Security
Platform
Banking 2.0
Buy funds
Risk
Dispute transactions
Transaction notifications
Finance
Digital savings
Loan closures
Increased mobile payment limits
Significantly improved and simplified
access
Faster, more responsive and more
accessible desktop banking
Breakdown card purchases into
monthly payments
Responsive mortgage decision and
onward application flows
Start investing in-app from as little as £50
December 2021 vs. December 2020. HSBC retail sales as a % of all sales. Excluding general insurance
FY21 vs. FY20. HSBC Retail sales as a % of all sales for specific product types
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